Alice
guimarães calçada rosa

I’ve always loved expressing my personality through clothing. When I was 13 and fashion blogs were booming, I would take pictures of the outfits I wore to school. Back then, I wanted to work in fashion. As I grew older, I developed other goals, but fashion was never left behind. I continued using clothing as a form of self-expression, discovering my style along the way. I realized that I’m someone who appreciates neutral colors that can be worn in various situations.

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Puro was created to offer pieces that can be worn in different situations, never go out of style, and can be paired with more striking items, allowing for playful accessorizing.